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Feb 28, 2023 | NYC Attractions and Events

A Guide to the Macy’s Flower Show

The prestigious Macy’s Flower Show is set to return with glorious designs and fabulous floral displays, running from Sunday, March 26 to Sunday, April 10, 2023, at Macy’s Herald Square. Here’s everything we know so far about NYC’s unmissable highlight of spring.

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What is the Macy's Flower Show?

The 48th annual event held at Macy’s flagship Herald Square is a multi-sensory flower arrangement experience that takes over the store’s main floor, balcony level, and window displays. The colorful, floral-filled showcase is on display for two weeks and typically includes event programming like flower demos, tours, fashion shows, workshops, and more.

Since the 70s, Macy’s Herald Square has been staging the springtime event, and only in 2002 did they begin focusing on the high-concept, ever-changing theatrical themes we see today (past show themes include The Secret Garden, Art in Bloom, Carnival, and the otherworldly Journey to Paradisios). The central theme may change, but a few signature components always stay the same: there’s an extravagant ‘bouquet of the day’ and an equally impressive centerpiece welcoming all who enter.

Stay tuned to Macy’s Live for online behind-the-scenes episodes highlighting this year’s event.

When is the Macy’s Flower Show?

Macy’s Flower Show will run March 26 - April 10, 2023 during store hours. Macy’s Herald Square will be closed Easter Sunday, April 9.

Where is the Macy’s Flower Show?

The annual show will be on display within Macy’s Herald Square, 151 W 34 St., between 6th and 7th Avenues.

The Manhattan Club is within walking distance of the Macy’s Flower Show…and has all the extras you need to make your trip convenient and comfortable. See our special offers here.

How much does it cost to visit the Macy’s Flower Show?

Entry is completely free!

What is the theme of Macy’s Flower Show 2023?

According to the 2023 press release, this year's show will be wrapped up in a “dreamscape of fluffy clouds and whimsical floral landscapes,” featuring “several gravity-defying elements.” And with ‘Big Dreams Bloom Here’ displayed on their homepage, it’s safe to say Macy’s Flower Show 2023 will be what fantasies are made of. We also know that it will be in partnership with Dior, with a “scent-sational installation” on the balcony level, where visitors will walk through floral “fields” to learn about the brand’s sustainable practices in making their iconic fragrances. 

Stop by the world-famous Broadway window - students from The Fashion Institute of Technology will take it over in 2023 to create a magical display of their own.

Where is the best place to stay for the Macy’s Flower Show?

Both in Midtown, The Manhattan Club is just north of Macy’s Herald Square, and only blocks from Central Park and Times Square. Walk to the Theater District to take in a show, or stroll to The Shops at Columbus to browse over 50 retail stores and boutiques. Our residential-style Manhattan suites have all the family comforts of home, plus free valet parking (with daily parking fee), 24-hour security, a modern Business Center, Fitness Center, and Private Club Lounge with a full bar, daily breakfast, and breathtaking views high above Manhattan.

Looking forward to the Macy’s Flower Show 2023?

The Manhattan Club is pleased to welcome you with unique inclusions you’ll find only when you book directly on our website. Browse our special offers and see how a reservation at The Manhattan Club simply includes more than all the rest.



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